Coca-Cola plugs into the Internet for Super Bowl ad

Soft-drink giant releases three teasers for upcoming Super Bowl ad

Coca-Cola plugs into the Internet for Super Bowl ad

Coca-Cola gave the Internet a taste of its Super Bowl spot with three online teaser videos.

Each video created by Wieden + Kennedy Portland contains the line, "The Internet may never be the same," accompanied by glitchy graphics and old-fashioned ASCII art. The final ad will debut during the game on Feb. 1. While the beverage-maker has not revealed the final 60-second spot, the images focus on the odd and sometimes hostile elements of social media.

On an upbeat note, each spot ends with the hashtag #MakeItHappy.

Campaign credits

Client: Coca-Cola
Agency:Wieden + Kennedy Portland

Topics

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