Coca-Cola plugs into the Internet for Super Bowl ad

Soft-drink giant releases three teasers for upcoming Super Bowl ad

Coca-Cola plugs into the Internet for Super Bowl ad

Coca-Cola gave the Internet a taste of its Super Bowl spot with three online teaser videos.

Each video created by Wieden + Kennedy Portland contains the line, "The Internet may never be the same," accompanied by glitchy graphics and old-fashioned ASCII art. The final ad will debut during the game on Feb. 1. While the beverage-maker has not revealed the final 60-second spot, the images focus on the odd and sometimes hostile elements of social media.

On an upbeat note, each spot ends with the hashtag #MakeItHappy.

Campaign credits

Client: Coca-Cola
Agency:Wieden + Kennedy Portland

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).