Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

Coca-Cola: grew its Facebook fan base to 85 million during the World Cup
Coca-Cola: grew its Facebook fan base to 85 million during the World Cup

Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million to 85 million.

Visa grew its fan base by the second-largest amount, followed by Adidas and then McDonald’s.

Coca-Cola was beaten to the most interactions with Facebook fans by the Brazilian bank Itau. Coca-Cola more than over a million interactions.

Coca-Cola’s Twitter followers reached nearly 26 million, growing by 70 thousand over the period of the tournament. The brand also had the most Twitter interactions including retweets, replies and favourites.

However, Adidas increased its Twitter follows by the greatest amount, followed by Sony and then Coca-Cola.

The study, compiled by SocialBakers, studied all the World Cup sponsors’ activity on social media.

This article was first published on Campaignlive.co.uk

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More