Coca-Cola promotes Eadie in wake of Olympics success

Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company.

Coca-Cola: promoting Olympics marketer James Eadie
Coca-Cola: promoting Olympics marketer James Eadie

Eadie, who is considered by executives at the company's Atlanta headquarters to be a 'star' marketer, has been appointed as Coca-Cola's integrated marketing communications director for North West Europe and Nordics (NWEN).

Reporting directly to Nick Robinson, NWEN marketing director, Eadie will work on Coke's portfolio of brands to deliver 'best in class' communication strategies and plans across digital, social and sponsorship. He will also be responsible for internal marketing.

Eadie joined Coca-Cola in 2001 as a marketing manager, rising to Olympic portfolio director. In that role, he led the company's activity relating to its Games sponsorship.

Coca-Cola's Olympics marketing was intended to engage the youth audience through social and digital channels, while encouraging co-creation with this group to create a lasting legacy.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).