Coca-Cola promotes Eadie in wake of Olympics success

Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company.

Coca-Cola: promoting Olympics marketer James Eadie
Coca-Cola: promoting Olympics marketer James Eadie

Eadie, who is considered by executives at the company's Atlanta headquarters to be a 'star' marketer, has been appointed as Coca-Cola's integrated marketing communications director for North West Europe and Nordics (NWEN).

Reporting directly to Nick Robinson, NWEN marketing director, Eadie will work on Coke's portfolio of brands to deliver 'best in class' communication strategies and plans across digital, social and sponsorship. He will also be responsible for internal marketing.

Eadie joined Coca-Cola in 2001 as a marketing manager, rising to Olympic portfolio director. In that role, he led the company's activity relating to its Games sponsorship.

Coca-Cola's Olympics marketing was intended to engage the youth audience through social and digital channels, while encouraging co-creation with this group to create a lasting legacy.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More