Coca-Cola revamps website to make it look like a 'digital magazine'

Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a 'digital magazine' than a corporate site.

Coca-Cola has re-launched its website to be more editorial and less corporate
Coca-Cola has re-launched its website to be more editorial and less corporate

The new site is called Coca-Cola journey and will have a greater multimedia and storytelling focus in a bid to drive brand engagement by making the site more socially enabled, Coke said.

It will feature both branded and non-branded content in an "editorial style" and an interactive Q&A section.

Curated content, including an interview with pop star will.i.am about his new EKOCYCLE venture with Coke will feature. Coca-Cola also has ambitions to work with bloggers and journalists to produce content on the site and give it an editorial twist.

"The launch of Journey gives us the opportunity to shift the way we communicate online," said Stanislas Magniant, digital communications director for Coca-Cola North West Europe.

"Through Journey we want to bring to life the stories about our company, our brands, our employees and our actions around the world. We also want to make our stories more appealing, relevant and engaging to people by using the right multimedia content to bring them to life." 


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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