ExposureUnited Kingdom and Europe
Coca Cola GB is to debut its online ad, "videogame", in the UK next month to promote its "Coke side of life" theme.
The 60-second spot, created by Wieden & Kennedy Portland, will run on satellite and terrestrial TV channels from March 3.
The ad parodies cult computer game 'Grand Theft Auto', in which a hardened character goes on a crime spree.
In the "videogame" ad, the character shows his softer side after drinking from a bottle of Coca-Cola, spreading happiness by handing out the drink as he walks around a city.
The TV ad will also be promoted online through viral seeding and online advertising.