Coca-Cola's 'Choose Choice' ad facing Diesel 'copycat' claims

Readers of Marketing have taken to Twitter to point out similarities between Coca-Cola's new 'Choose Choice' campaign and a five-year-old ad by fashion brand Diesel.

Coca-Cola vs Diesel: do you think there is a resemblance between the two campaigns?
Coca-Cola vs Diesel: do you think there is a resemblance between the two campaigns?

According to some industry people, there is a resemblance between Coke's ad, created by Ogilvy Amsterdam, which launched last week, and Diesel's 'Official Be Stupid' campaign from 2010.

Both ads use the same track, 'Honeytrap' by We Have Band and use a bold, text heavy creative. 

The latest campaign for the soft drinks giant is the first time all four variants have been brought under one creative, marking a "significant step change" in its approach to marketing

In March, it announced a major strategy shake-up that will see all future campaigns featuring each of the four distinct Coca-Cola brands. 

Do you think there is more than a passing resemblance between the campaigns? View the ads below and vote in our poll to have your say.

Neither Coca-Cola or Diesel had responded at the time of writing.


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