Cockburn's hands ad briefs to The Corner

Cockburn's, the port producer, has appointed The Corner to its UK and global advert­ising accounts after a three-way pitch.

Cockburn's: hands both UK and global creative accounts to The Corner
Cockburn's: hands both UK and global creative accounts to The Corner

The brief was previously held by BETC London, which parted ways with Cockburn’s due to client conflict after the Havas-owned agency won the global Bacardi account in February.

The Corner initially won the UK account for the brand, followed by the global communications remit. It will create an integrated campaign, to break later this year.

Cockburn’s "pronounce responsibly" poster ad, created by BETC, was inducted into the Campaign Outdoor Hall of Fame in March. It featured a glass of port covering the letters "c" and "k" in the brand name.

Neil Simpson, a founding partner at The Corner, said: "Cockburn’s has a famous advertising heritage. We are honoured to be following in those footsteps."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).