Coffee chains 'misleading customers' over recyclable cups ... and more

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Coffee chains 'misleading customers' over recyclable cups ... and more

Coffee chains ‘misleading customers’ over recyclable cups

Fewer than one in 400 paper cups handed out by high street coffee chains are being recycled, The Times has learnt, prompting claims that vendors are misleading their customers.

Starbucks, Costa, Caffè Nero and Pret were accused yesterday of making claims about recycling which result in people falsely believing that their cups are environmentally friendly.

About seven million paper coffee cups are used in Britain each day, amounting to 2.5 billion a year.

Cups from Costa – the biggest chain with more than 2,000 UK stores – carry the recycling symbol of three arrows in a continuous loop. Starbucks, which has about 760 shops, says on its website: "We have set a goal to make 100 per cent of our cups reusable or recyclable by 2015."

Coffee cups need to be sent to specialist recycling facilities where the plastic used to laminate the paper is removed. Fewer than 3 million were recycled last year, according to Simply Cups, which operates Britain’s only paper cup recycling service.

Source: The Times

Food chain Tossed opens cashless restaurant

Healthy high street food chain Tossed has opened what is thought to be the UK's first completely cashless restaurant.

Two new stores in Central London have been fitted with self-service kiosks, instead of manned tills, taking payment by credit or debit card, contactless, or Apple Pay instead of cash.

Customers will be able to choose their meals by using touch screen menus and can pick up food ordered either in store or online from a collection point.

Vincent McKevitt, founder of Tossed, says he hopes the new technology will help improve efficiency for customers: "Most operators face speed and capacity issues at lunchtime, but ours are intensified because we make our food fresh-to-order and most guests like to customise their food to suit their health and taste requirements."

Source: Daily Telegraph

Sainsbury's fortunes improve with sales growth

Sainsbury’s, Britain's second biggest supermarket, has reported its first quarterly underlying sales growth in over two years, potentially helping its takeover approach for Argos-owner Home Retail.

The firm, which is embroiled in a two-way bid battle for Argos, said sales at stores open over a year rose 0.1%, excluding fuel, in the nine weeks to March 12, its fiscal fourth quarter.

That compared to analysts' forecasts in a range of flat to down 0.6% and a third quarter decline of 0.4%.

Sainsbury's, which has shown greater resilience to competition from discounters Aldi and Lidl than its ‘big four’ rivals – market leader Tesco, Wal-Mart's Asda and Morrisons – said it expected the market to remain competitive as food deflation continues to impact sales growth but was confident it would outperform its major peers.

Source: Reuters

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).