Cogent Elliott picks up £2m Cafédirect account

Cafédirect, the ethical hot drinks brand, has appointed Cogent Elliott to handle its UK ad account after a competitive three-way pitch process.

Cafédirect: it has picked Cogent Elliott to handle its ad account
Cafédirect: it has picked Cogent Elliott to handle its ad account

The £2 million account includes TV, print and online activity.

The incumbent is Brothers and Sisters, which did not repitch for the account. Brothers and Sisters picked up the business in 2011 from Albion London.

Paola Bassi, the marketing director at Cafédirect, said: "Cogent is the ideal partner to step change our brand performance and impressed with its capabilities, attitude and fit."

The agency has been tasked with creating an integrated campaign to push brand growth as Cafédirect reports "a record 2015 with strong growth ahead of its branded and own-label competitors".

Mike Phillipson, the chief executive at Cogent Elliott, said: "Cafédirect has an amazing business model and ethic that distinguishes it from the rest of the sector, which we will look to amplify."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).