COI appoints 50 agencies to strategic consultancy framework

LONDON - COI has appointed 50 agencies, including McCann Erickson, CHI & Partners and Mediaedge:cia, to its strategic consultancy framework.

COI... new roster
COI... new roster

Other agencies assigned to the marketing, brand and strategy framework include Rainey Kelly Campbell Roalfe/Y&R, Partners Andrews Aldridge, Leo Burnett, TBWA\Manchester, Interbrand and Naked Communications.

Other companies to win a place on the roster include 23red, Blue Rubicon, Grant Thornton, The Boston Consulting Group and Oxford Strategic Marketing.

COI launched a review of its marketing and brand strategy and internal communication, engagement and change frameworks in August last year. During the review, COI evaluated more than 600 applications.

The two new frameworks are worth approximately £5 million per year over four years and replace the marketing and brand strategy consultancy framework, which was last reviewed in 2005.

The new frameworks will allow agencies to compete for government and public sector work without going through a procurement process for every contract.

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