COI appoints Bartle in non-exec role as aide to Carol Fisher

The Central Office of Information has appointed John Bartle as its first non-executive director in a bid to boost its private sector expertise.

The Central Office of Information has appointed John Bartle as its

first non-executive director in a bid to boost its private sector

expertise.



Bartle, who retired from Bartle Bogle Hegarty last month, will work one

or two days a month at the COI, acting as a close adviser to Carol

Fisher, its chief executive.



Bartle said: ’I was thrilled to be asked to join the COI and I am

delighted to be involved.’



He said he hoped to bring ’external common sense’ to the COI. ’It has a

wonderful blend of the client side and agency work. It is about much

more than advertising.’



BBH’s refusal to do creative pitches meant it ruled itself out of

government campaigns. Although Bartle regretted this, he said:

’Principles come with a price.’



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