COI appoints DFGW to Inland Revenue task

COI Communications has appointed DFGW and Mediaedge:cia to develop an estimated £3 million campaign promoting changes in the law that will affect the Inland Revenue.

DFGW and Mediaedge:cia pitched against the COI roster agencies Miles Calcraft Briginshaw Duffy and HHCL/Red Cell earlier this week. They were paired with the media agencies Starcom MediaVest and ZenithOptimedia respectively.

The changes relate to a government document for the construction industry - The Construction Industry Scheme - which is due to be amended in 2006. It will affect what documentation workers will need to work in the industry and COI is looking to create a campaign raising industry awareness of this.

The campaign, which will launch later this year and is then due to continue in the run-up to the amendments, is not expected to include television advertising. However, there will be national press and radio executions.

Miles Calcraft Briginshaw Duffy handles the bulk of the Inland Revenue business, having won the self-assessment task in May 2002 after a pitch against DFGW, Lowe and D'Arcy. In July last year, it launched a £7 million campaign reminding people to return their tax self-assessment forms.

TV, poster and press ads featured the Tomorrow's World presenter Adam Hart-Davies and carried the line: "Tax doesn't have to be taxing."

M&C Saatchi is the other creative roster agency on the Inland Revenue account and most recently created a £9 million campaign promoting Child Tax Credits.

The Inland Revenue was not available for comment as Campaign went to press.


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