COI awards brief for site to support suicidal young men

LONDON - Lida has won a digital brief from COI Communications to help provide support for suicidal young men, following a three-way pitch.

The direct marketing and digital agency, which is owned by M&C Saatchi, is tasked with redesigning the Department of Health's "calmzone" website, reinforcing the Calm brand identity and providing basic suicide support.

Calm -- the Campaign Against Living Miserably -- began life as a regional initiative, designed to encourage young men aged between 15 and 35 to seek help and discuss their depression. The calmzone.net was created in September 2001 as an extension of this service.

Lisa Thomas, the chief executive of Lida, said: "Making brands work online is a core competency for us, and we are delighted to put these skills to use on a project that will provide an important support service to people who might not otherwise be able to cope."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).