COI Communications has appointed Peter Buchanan to the newly
created post of deputy chief executive.
Buchanan, who joined COI as director of advertising in 1994 and became
director of marketing communications two years later, will take on extra
responsibilities involving the strategic and operational running of the
organisation. The move will see him working more closely with the chief
executive, Carol Fisher.
"This is an important step in the development of COI as an
organisation," Fisher said. "Peter is one of the most respected figures
in the industry and has made an extremely valuable contribution to the
Since 1997, Buchanan has been involved in the development of COI's
marketing communications group.
Buchanan this summer oversaw the appointment of eight agencies to COI's
newly formed media planning roster: Zenith, MediaVest, Manning Gottlieb
Media, PHD, Optimedia, Unity, The Media Edge and Naked. He is currently
reviewing the organisation's creative agency roster.
"COI has expanded but we still have exciting plans and new services in
the pipeline," Buchanan said. "I'm looking forward to playing a full
part in the future development of the organisation."
The appointment comes at a time when COI is under the microscope over
the increase in its adspend under the Labour government. Conservative
MPs have complained that COI spend in areas such as police recruitment
and the working family tax credit was bumped up before this year's
election, handing an advantage to Labour.