COI calls creative pitch for underage drinking account

LONDON - The Department for Children, Schools and Families has called a pitch to find a creative agency to develop a campaign promoting its Youth Alcohol Action Plan.

Underage drinking... pitch
Underage drinking... pitch

Wieden & Kennedy, Rainey Kelly Campbell Roalfe/Y&R, VCCP and Miles Calcraft Briginshaw Duffy will pitch for the business through COI.

The campaign aims to influence the attitudes and behaviour of children, young people and their parents and carers towards alcohol.

The DCSF called a communications planning pitch for the business earlier this month, with Manning Gottlieb OMD, Naked Communications and Starcom MediaVest pitching for the account.