COI looks for underage alcohol comms planning account

LONDON - The Department for Children, Schools and Families (DCSF) is holding a pitch to appoint a communications planning agency ahead of a campaign to supports its Youth Alcohol Action Plan.

Underage drinking...comms planning pitch
Underage drinking...comms planning pitch

Three agencies will pitch for the business through COI as the DCSF aims to influence the behaviour of children, young people and their parents towards alcohol.

The competing agencies are Manning Gottlieb OMD, Naked Communications and Starcom MediaVest.

The DCSF wants the winning agency to help promote a sensible relationship with alcohol and to support existing campaigns through the Department of Health and the Home Office.