COI picks Fisher as chief executive

Carol Fisher, the former head of sales at CLT Radio, has been revealed as the surprise choice for chief executive of the Central Office of Information, the Government’s advertising body.

Carol Fisher, the former head of sales at CLT Radio, has been

revealed as the surprise choice for chief executive of the Central

Office of Information, the Government’s advertising body.



Fisher, who left CLT in September following its decision to sell its UK

stations, which include Talk Radio, has emerged at the top of the

five-strong shortlist to succeed Tony Douglas, who has returned to

agency life as chairman of FCB Europe.



Fisher’s appointment to the #90,000-a-year job is expected to be

announced next week following formal approval by Peter Kilfoyle, the

Cabinet Office minister responsible for the COI.



Fisher was one of three women to make the shortlist. Only one of them

had experience at the COI - a clear signal that ministers want a fresh

approach at the organisation.



Fisher is said to have impressed the Cabinet Office because she had

already changed gear once in her career by switching from brewing to

radio.



She started as a marketing assistant at Reckitt & Colman, before

becoming a brand manager at Rank Hovis McDougall and then Grand

Metropolitan. She then moved on to Holsten Distributors as marketing

director.



She was managing director of CLT UK Radio Sales before moving sideways

to become the strategic planning director last year. Since leaving the

company this autumn, Fisher has been a consultant to Walsh Trott Chick

Smith and the Media Foundry.



Fisher takes over at a time when the COI is facing a review of its

future operations. Ministers are considering the way Whitehall

departments buy their ads and pay for the COI as part of an overhaul of

the Government’s procurement policy. They are also looking at the COI’s

network of regional press offices.



COI staff are said to be nervous about the latest investigation, having

just gone through a ’slimming down’ reorganisation under Douglas, which

involved job cuts. The organisation now employs 325 people.



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