COI shortlists three agency groups to pitch for £250m media buying

LONDON - COI has shortlisted three agency groups to compete for its £250 million media buying account.

COI shortlists three for £250 million media buying
COI shortlists three for £250 million media buying

The shortlisted consortia comprise the Starcom and iLevel partnership, pitching under the name Smile, a collaboration of Group M agencies called M4C, and Aegis-owned Carat which is pitching in alliance with its sister agency outdoor specialist Posterscope.

Pitches for the business will be held in December and a result is expected in early in the new year.

COi said the successful group will take on all of COI’s buying requirements from April 2010, for a period of four years.

Peter Buchanan, COI deputy chief executive, said: "This is a very important step for COI. We have worked hard to create a fully comprehensive brief, in order to give competing agencies the best possible start."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).