Coke bottles become water pistols and pencil sharpeners with '2nd Lives' kit

Vietnamese consumers are transforming their empty plastic Coke bottles into an array of useful toys and tools, including whistles, paintbrushes, bubble-makers, soap dispensers and nightlights, thanks to an innovative and eco-conscious campaign from Coca-Cola.

Coca-Cola: extending the lifetime of used Coke bottles
Coca-Cola: extending the lifetime of used Coke bottles

Coke is giving away 40,000 special adapters that can be screwed to its plastic bottles, transforming them into useful objects. They are being distributed in packs containing all 16 types of top.

The company has produced a 95-second film explaining the stunt. "We’re giving away 40,000 caps in Vietnam," the film says. "Then rolling out across Asia. Coke. Now with more lives."

Client: Coca-Cola

Agency: Ogilvy & Mather China

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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