Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.

Coke gives Swedes at bus stop a taste of summer
Coke gives Swedes at bus stop a taste of summer

A viral video showing the commuters’ reaction to the stunt tells viewers: "We put a special Coke machine at a bus stop in a Swedish city. To share a moment of summer."

The stunt is the latest in Coke’s ‘Open Happiness’ campaign, which last year saw the brand lay out a patch of grass in the shape of a Coke bottle for office workers to sit on.

Client: Coca-Cola

Agency: IUM Sweden

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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