Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.

Coke gives Swedes at bus stop a taste of summer
Coke gives Swedes at bus stop a taste of summer

A viral video showing the commuters’ reaction to the stunt tells viewers: "We put a special Coke machine at a bus stop in a Swedish city. To share a moment of summer."

The stunt is the latest in Coke’s ‘Open Happiness’ campaign, which last year saw the brand lay out a patch of grass in the shape of a Coke bottle for office workers to sit on.

Client: Coca-Cola

Agency: IUM Sweden