Coke launches first new bottle size in almost 20 years

Coca-Cola is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993.

Coca-Cola: unveils 375ml bottle size
Coca-Cola: unveils 375ml bottle size

The launch of the 375ml Coca-Cola, Diet Coke and Coke Zero bottles will be supported by an ad campaign created by ad agency Mother, which will use Coca-Cola’s 'Open Happiness’'strapline.

A spokesman for Coca-Cola Great Britain said the introduction of the new bottle size followed research that found people wanted another option alongside the 330ml can and 500ml bottle.

The outdoor campaign, which was planned and bought by Vizeum, will include six-sheets and T-sides on buses. In-store point-of-sale activity will promote the new bottles at storefronts and chillers.

Zoe Howorth, market activation director, Coca-Cola Great Britain, said: "We're pleased to be responding to consumer demand and launching our first new on-the-go pack size in almost 20 years, building on our commitment to growing the choice of Coca-Cola products available.

"The new 375ml MyCoke bottles offer consumers a handy, pocket size Coca-Cola, Diet Coke or Coke Zero to satisfy their thirst at great value."

The bottle will be produced in Coca-Cola's PlantBottle packaging, which is made from 22.5% plant-based materials and up to 25% recycled plastic.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More