Coke-slurping Danish cinema-goers unwittingly appear on silver screen

Danish cinema-goers are surprised to see themselves appearing in the background of a short period-style drama, noisily slurping their Cokes and munching on popcorn, in a promotional stunt for Coca-Cola.

Coke-slurping cinema goers shocked to see themselves on silver screen
Coke-slurping cinema goers shocked to see themselves on silver screen

Creative agency Saatchi & Saatchi Denmark came up with the concept behind "The Coca-Cola Slurp", which saw cinemagoers going to see 'Anchorman 2: The Legend Continues' filmed secretly in the cinema foyer and then superimposed into a pre-movie short, that includes steamy romantic scenes.

"Please keep quiet during the movie," the endline says. "It’s not the same with you in it."

Coke has produced a video of the film and making-of, which includes the cinema audience’s reactions to appearing on the silver screen.

Client: Charlotte van Burleigh, market operations director for Denmark, Coca-Cola

Brand: Coca-Cola

Agency: Saatchi Copenhagen

Creatives: Regner Lotz, Jesper Isholm

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).