Coke spot encourages consumers to 'Choose Happiness' (and drink Coke)

Rapper and producer HT provides the rousing soundtrack to a new epic ad from Coca-Cola, which bombards viewers with vignette after vignette.

Coke: new ad encourages consumers to 'Choose Happiness'
Coke: new ad encourages consumers to 'Choose Happiness'

The ad shows including of young people partying, a sports stadium invaded by fans, a transvestite, an Olympics winner with Down Syndrome and a protester squaring up to a policeman's riot shield.

The 70-second spot captures the rich variety of life, albeit with even the combative events depicted shot through with on-brand glister, and asks viewers to "Choose Happiness".

The ad features an array of people, from glamorous types to misfits, from animals to newborn babies, with a cast incuding a lone Hell’s Angel, a couple fighting, a female protester whacking a policeman’s riot shield, a man running through a wheat field and people raving in the woods while holding their bottles of Coke aloft.

Coke has also produced a music video-style 164-second version of the ad.

Separately, Coke celebrated the happiness being felt by the Duke and Duchess of Cambridge and their fans on the news of the birth of their daughter, now named Princess Charlotte, with a tweet "from one family of four to another".

Brand: Coca-Cola

Agency: Ogilvy & Mather Amsterdam


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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