Coke unveils ad for Relentless starring Professor Green

Coca-Cola has launched its first TV ad for its Relentless Energy Drink featuring brand ambassador and rapper Professor Green.

The campaign went live this week. It aims to be a "visual reflection" of the brand’s "no half measures" messaging.

The ad features Green drinking from a can of Relentless before standing up to rap on top of a car bonnet. He then runs over a set of stationary vehicles before entering a venue and taking to the stage in front of dancing fans.

Green is joined on stage by Sierra Kusterbeck, the lead singer of American alternative-rock band Versaemerge, who sings a version of her single 'Avalon', written especially for the campaign.

The TV campaign was created by agency Resistance and directed by Ross Cairns.

It is supported across Relentless’s Facebook page, and its Twitter profile,

Relentless named Green as its new brand ambassador in June this year, marking the end of the brand’s "Virtues" activity.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published