Cold Eye duo to head BLM subsidiary

BLM Media is beefing up its creative credentials with the launch of

a creative subsidiary, Flint, which will be headed by the creative

partners of Cold Eye, Phillip Bird and Stuart Woodington.



Cold Eye, which was set up three years ago with Mark Tomblin, has been

dissolved. Its clients included BBC Worldwide, Woolwich, FT. com and

Thorpe Park. However, the new agency, which will work with BLM Media's

existing clients as well as on new business, will continue to work for

BBC Worldwide and is in talks with other Cold Eye clients about

retaining their business.



Flint will be majority owned by the partners of BLM Media, with Bird and

Woodington both having equity in the new company. It will be based at

BLM's offices. Creative Addition, the creative unit set up by BLM last

year with Bob Maddens, a former M&C Saatchi copywriter, will be rolled

into Flint, while Maddens will be retained as a part-time

consultant.



Steve Booth, the chief executive of BLM Media, said: 'There's a lot of

debate about full-service and we're just getting on and doing it.

There's a growing demand from clients for services of this nature. With

Creative Addition we were talking about media-driven creativity - now

there's no reason why we can't be creatively driven rather than just

media-driven.'



Woodington added: 'We've always worked very closely with media - it

struck us that one of our strengths was that we liked working with media

people.'



The first work to come out of this creative alignment is the latest

poster campaign for Paramount's Spin City. Two poster executions, art

directed by Bird and written by Woodington, draw attention to the two

Labour Party masters of spin, Peter Mandelson and Alistair Campbell.



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