Colgate 'beef, chicken, broccoli' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv have created a new print campaign for Colgate to promote their dental floss.

The images in the campaign feature dental floss stretching toward bits of food in the shape of an object that could also be used (less effectively) to remove beef, chicken, or broccoli from teeth.

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