AdvertiserCollectif de lutte contre les violences faites aux femmes
AgencyBETC Euro RSCG
SectorGovernment/non-profit, Associations/institutions and Charities
French organisation, Collectif de lutte contre les violences faites aux femmes, has launched a campaign to appeal to silent witnesses of domestic violence to come forward.
The ad shows the routine of a man who hears his neighbours arguing violently. Until one day the arguing stops and statistics show how many women are killed through domestic violence every year.
The ad shown has been translated in to English.