Mark Collier, joint managing director of Bartle Bogle Hegarty and a
key figure among its new generation of key decision-makers, is quitting
the agency to start his own business.
With an as yet unnamed partner, he is setting up a digital design and
production company which he intends to launch early in the summer.
His departure will leave Gwyn Jones, his management partner, as sole
managing director of BBH London.
Collier, 39, declined to go into detail about his new venture but said
he had been thinking about it for some time and had made BBH bosses
aware of his intention to go it alone.
He said: ’The way the digital revolution is impacting on production will
create opportunities as well as a need to do things differently.’
He will leave the agency at Easter after what has been a steady rise
through the ranks, culminating in his appointment as joint managing
director in October 1998.
An English graduate, he began his career in account management at the
then Hedger Mitchell Stark and CDP, before joining BBH for the first
time in 1985 to work on its Asda, Whitbread and Liberty accounts.
He switched disciplines in 1987, when he left BBH to become a senior
producer for the production company, Smith Jones Brown and Cassie,
working for its stable of directors including Mel Smith and Griff
He returned to BBH in 1993 as head of the TV production department and
with a seat on the board.
His role was extended in 1996 when he was appointed BBH’s first head of
agency production, encompassing TV, print, project management and new
media. The new job marked an increasing crossover between the agency’s
production functions. Later, as assistant MD, he took over the internal
running of the agency.
Nigel Bogle, BBH’s chairman, declared himself fully supportive of
Collier’s move. He added: ’Due to the fast growing pace of the digital
communications market, I have no doubt our paths will cross in the