Collier quits BBH for digital launch

Mark Collier, joint managing director of Bartle Bogle Hegarty and a key figure among its new generation of key decision-makers, is quitting the agency to start his own business.

Mark Collier, joint managing director of Bartle Bogle Hegarty and a

key figure among its new generation of key decision-makers, is quitting

the agency to start his own business.



With an as yet unnamed partner, he is setting up a digital design and

production company which he intends to launch early in the summer.



His departure will leave Gwyn Jones, his management partner, as sole

managing director of BBH London.



Collier, 39, declined to go into detail about his new venture but said

he had been thinking about it for some time and had made BBH bosses

aware of his intention to go it alone.



He said: ’The way the digital revolution is impacting on production will

create opportunities as well as a need to do things differently.’



He will leave the agency at Easter after what has been a steady rise

through the ranks, culminating in his appointment as joint managing

director in October 1998.



An English graduate, he began his career in account management at the

then Hedger Mitchell Stark and CDP, before joining BBH for the first

time in 1985 to work on its Asda, Whitbread and Liberty accounts.



He switched disciplines in 1987, when he left BBH to become a senior

producer for the production company, Smith Jones Brown and Cassie,

working for its stable of directors including Mel Smith and Griff

Rhys-Jones.



He returned to BBH in 1993 as head of the TV production department and

with a seat on the board.



His role was extended in 1996 when he was appointed BBH’s first head of

agency production, encompassing TV, print, project management and new

media. The new job marked an increasing crossover between the agency’s

production functions. Later, as assistant MD, he took over the internal

running of the agency.



Nigel Bogle, BBH’s chairman, declared himself fully supportive of

Collier’s move. He added: ’Due to the fast growing pace of the digital

communications market, I have no doubt our paths will cross in the

future.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).