Collins Partnership lands pounds 6m Accident Group media work

The direct claims company Accident Group has awarded its pounds 6 million TV buying account to the Collins Partnership without a pitch and is poised to put its creative account into review.

The direct claims company Accident Group has awarded its pounds 6 million TV buying account to the Collins Partnership without a pitch and is poised to put its creative account into review.

The media account was previously held by Universal McCann Manchester, which will still handle Accident Group's print, outdoor and below-the-line business.

Accident Group claims it will significantly increase its advertising to around pounds 20 million in the next year. It is seeking up to two agencies to handle its creative account, which was previously held by Carl Fisher Design. Carl Fisher will be invited to repitch.

Barry Neild, the group marketing director for Accident Group, said: 'We don't have any high-street shops so we need to make sure that we have a lot of exposure on TV. We are in a young, dynamic marketplace and will shake people's perception of how claims servicing has been poorly handled in the past.'

Stuart Collins, the chairman and managing director of the Collins Partnership, said: 'I'm delighted to work in a business that is in a growing marketplace, an area in which we have a lot of experience.'

The Collins Partnership, which handles DRTV business for clients such as Admiral Car Insurance, has poached Nick Evans, a broadcast director from BBJ, to join the board as a TV director.



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