Colman's Mustard recruits carnivores with Lord Kitchener made out of meat

LONDON - Unilever has launched a press campaign for its Colman's Mustard brand featuring a sculpture of historic war secretary Lord Kitchener made entirely out of meat.

Colman's Mustard enlists Lord Kitchener
Colman's Mustard enlists Lord Kitchener

The campaign, by Karmarama, uses 16 types of meat (listed below), including Unilever's Peperami, to recreate the iconic 1914 army recruitment poster. It will run in men's mags with the strapline, ‘Your meat needs Colman's'.

The figure was constructed by food stylist Peta O'Brian, who also worked on Fallon's Skoda Cake ad, and took 18 hours of cooking.

The ad features the following:

  • Breaded Ham
  • Chorizo
  • Beef Carpaccio
  • Bresola
  • Ginger Pig Bacon
  • Beef Skirt
  • Roast Duck
  • Chicken Breast
  • Brisket
  • Peperami
  • Fillet Steak
  • Sausages
  • Beef Steak
  • Bacon Joint
  • Leg of Lamb
  • Duck wings (for the ears).