Colman's 'Proper Mustard' by Karmarama

Colman's uses a meat-based mock-up of the famous First World War army recruitment poster featuring Lord Kitchener in its new ad campaign.

Colman’s is targeting males to persuade them that its mustard brand is the best accompaniment to meat.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE