Colman's seeks shop for ad account

Colman's, the Unilever-owned brand, is looking for an agency to handle its £5 million UK ad account.

Colman’s: the incumbent on its creative business is Karmarama
Colman’s: the incumbent on its creative business is Karmarama

It is not known if Karmarama, which currently handles the business, will repitch. The review is likely to be opened up to other Unilever roster shops, including Adam & Eve/DDB, DLKW Lowe, Bartle Bogle Hegarty, Krow and Mother.

Karmarama created "Season & Shake", which starred the celebrity chef Tony Tobin, and "John Bull", which featured a bull advising a family on their evening meal.

Colman’s handed Karmarama a brief to reposition its condiments range in 2005. At the time, the brand had not advertised since the late 90s.

The review does not affect Unilever’s media agency, Mindshare.

Colman’s products include gravies, recipe mixes and pouring sauces. It has recently expanded into condiments with the launch of a barbecue sauce range, but it is primarily known for its mustard brand.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published