Colombia criticises Moss as 'cocaine curse' ad launches

LONDON - Colombia is hoping to persuade European governments to run an advertising campaign, telling cocaine users of the damage that their drug-taking inflicts on the south American country.

Francisco Santos, Colombian vice-president, is in London as part of a meeting of anti-drugs professionals to show the campaign it has had created.

He has already singled out the model Kate Moss for criticism, saying that he does not understand how she became more popular after pictures were printed in the Daily Mirror that appeared to show her taking cocaine.

Moss had been widely tipped to lose most of her modelling work in light of the scandal, but instead she is more popular than ever, winning new contracts as well as a job with Top Shop designing clothes.

The Colombian government wants to coordinate with the Western world to help stamp out drug use and bring an end to the cocaine industry that has made Colombia a society where assassinations, kidnappings and landmines are commonplace.

It has launched an ad campaign, "the cocaine curse", created by Colombian agency Lowe SSPM. It highlights how cocaine users are complicit in bringing about the misery in which many Colombians live.

A TV ad shows a man with a big nose. When he snorts cocaine, a bullet is shot out of his nostril. It travels across European cities and the ocean before hitting a Colombian child playing soccer in a rural setting.

Other ads show a big-nosed character in a suit planting landmines in a field and wielding a chainsaw on a deforested hillside.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).