Comedy award winner Alan Carr in Freeview ad

LONDON - British Comedy Awards winner Alan Carr is the new star of a TV ad for Freeview+.

The ad, by Beattie McGuinness Bungay, shows Carr on stage at a TV show.

He bemoans the fact that "Nigel from Bolton" has gone to the chippie but will be watching the show the next evening.

Carr walked off with the Best Comedy Entertainment Personality award at the awards on Saturday.

He caused a tabloid rumpus after dedicating the award to Sharon Matthews, recently convicted of kidnapping her own daughter.

Credits

Project
Freeview+: Alan Carr
Client
Rob Farmer, head of marketing and communications
Brief
Communicate the benefits and functionality of Freeview+ using British TV talent
Creative agency
Beattie McGuinness Bungay
Copywriter
Simon Bere
Art directors
Simon Ber
Planner
Andrew Wright
TV producer
Kate Mahoney
Media agency
Mediaedge:cia
Media planner
James Caig
Director
Phil Lind
Production company
Channel 4 Creative
Editor
Dan Sherwen, Final Cut
Post-production
The Moving Picture Company
Audio post-production
Envy
Exposure
National TV

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