Comedy duo answer Great British Questions

National tourism agency, VisitBritain, is launching a digital campaign featuring a series of comic videos titled 'The Great British Questions' to be distributed via Facebook and the agency's website.

VisitBritain: online activity
VisitBritain: online activity

Comedy podcasters Helen and Olly of 'Answer Me This!' fame star in the videos as they travel throughout Britain. The comedy duo recorded over two million downloads last year.

Justin Reid, VisitBritain's head of digital, said: "'The Great British Questions' series offers an amusing and light-hearted insight into some of the quirky and quintessentially British traditions that are cherished by people across the UK."

They attempt to answer questions such as "what is the cheesiest place in Britain?", (Stilton, Cambridgeshire), "where is Britain's Hollywood?", "how do you woo a Brit?", "where's the best cup of tea in Britain?" and "where is Britain's best bathroom?".

VisitBritain developed the campaign in house. Helen and Olly are producing the videos themselves in concordance with VisitBritain, which are posting them onto the social media site.

Reid said: "By teaming up with leading comedy podcasters and showcasing the content on our Facebook page Love UK, we hope that we have captured the essence of what makes Britain a great place to visit, using our social media channels to tell our stories."

VisitBritain, under the aegis of the Department for Culture, Media and Sport, promotes international tourism to Great Britain.

The DCMS yesterday announced it was considering whether to change the status, role and functions of VisitBritain and sister organisation Visit England.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).