Comic Relief seeks agency for product launch

LONDON - Comic Relief has approached agencies with a brief to promote the launch of a Gordon Ramsay-backed savoury sauce range.

Comic Relief...approaching agencies
Comic Relief...approaching agencies

The charity is holding chemistry meetings with agencies and is putting together a longlist of six that will later be cut down to three.

The winning agency will be briefed to create a campaign to promote the new brand.

Comic Relief already produces co-branded products including Dubble, a chocolate bar.

The charity's main focal point is Red Nose Day, a fundraising event that culminates in an all-night TV show on BBC1.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).