Commercial TV viewing marks a record half year

LONDON - The BBC's TV viewing share is gradually diminishing, with commercial television accounting for 63.7% of total broadcast viewing in the first six months of the year, up by 3.2% in the past five years, a new study reveals.

Commercial TV viewing: notched up record half year
Commercial TV viewing: notched up record half year

Commercial broadcast TV viewing had a record first six months of 2009, according to new figures from the Broadcasters' Audience Research Board presented by Thinkbox, with commercial viewing up 9.9 minutes a week year on year.

The average UK viewer watches 16.7 hours of commercial TV a week, up 42 minutes a week from the past five years.

Total broadcast TV viewing in the first half of 2009 was 26.2 hours a week, in line with the same period last year, but up 18 minutes a week on the five-year average for the period.

The results have impacted on the number of ads being watched, with figures up 2% year on year and 16% over the past five years, with the average viewer watching 43 ads a day.

More than 30% of consumers have digital television recorders, such as Sky+, which has resulted in more TV views and ads being watched. People watch 17% more TV after they get Sky+, while 2% watch more ads, according to the study.

While many assume the popularity of video-on-demand has negatively affected TV viewing, research by Work Research/Thinkbox shows 78% of people watch online TV mainly to catch up or keep up with missed broadcast TV.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).