Commissioner Vivian Reding pledges lighter ad regulation

EC commissioner Vivian Reding has pledged light touch regulation, ruling out further legislation covering the advertising industry on her watch.

Vivian Reding...ruled out extra ad restrictions
Vivian Reding...ruled out extra ad restrictions
Reding, the EC commissioner for the information society and media was speaking at the Venice Festival of Media.

She told delegates: "As long as I am commissioner for media there will be no supplementary ad bans.

"Media needs the money from the advertising industry."

Reding said that the ad industry had nothing to fear from Europe while she is in charge of media policy and outlined her belief in self-regulation following the recent "TV without Frontiers" legislation which seeks to standardise TV rules across markets.

However, she called on media owners and advertisers to take the issue of privacy more seriously.

She said advertisers need to "reassure citizens that their data is being used in a responsible way" rather than merely complying by law.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).