A view from Staff

The common mistakes that people make in marketing

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Jacco van der Linden (Heineken), Andrew...

In this video, produced in partnership with creative agency Team Darwin, we asked marketers what are the common mistakes that people make in marketing?

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This week we have Jacco van der Linden (Heineken), Andrew Jones (BSH) and Fabien Callens (Kenneth Green Associates)