Compaq review sees pounds 188m brief go to FCB

Compaq Computer, the world’s biggest PC manufacturer, has handed its pounds 188 million worldwide creative account to FCB World-wide following an extended review.

Compaq Computer, the world’s biggest PC manufacturer, has handed

its pounds 188 million worldwide creative account to FCB World-wide

following an extended review.



FCB pitched for the business against the incumbent, DDB Worldwide, along

with Saatchi & Saatchi and Grey Worldwide. The move will come as a blow

to DDB, which had counted Compaq among its biggest global clients.



Compaq has gone through a number of agencies in recent years. DDB

Worldwide won the account in June 1998, just a year after the personal

computer giant consolidated its account into Ammirati Puris Lintas.

Before that, the business was held by Bates Europe.



Compaq has indicated that it wants to communicate its full range of

business products and internet access capabilities to make its name more

synonymous with e-business services, in line with some of its

high-profile market rivals such as Sun Microsystems and IBM. Future

advertising work is expected to address this issue.



Banks Hoggins O’Shea/FCB will handle Compaq’s pounds 13 million

corporate branding account in the UK.



John Banks, the Banks Hoggins chairman, said: ’This represents the first

major win for the agency since we merged Bozell into FCB. We’re

delighted with the win because it proves we’ve now got a first-class

agency network from the merger in that we’ve won a first-class client

like Compaq. It is a double pleasure.’



The pounds 15 million UK direct marketing account is being retained by

Claydon Heeley Jones Mason.



FCB had previously held the pounds 60 million global account for the

computing group 3Com until it moved to Lowe Lintas & Partners last

month.



A new campaign is set to break this autumn.



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