Comparethemarket adds Albion to roster

Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.

Comparethemarket.com: appoints Albion
Comparethemarket.com: appoints Albion

Albion has been tasked with developing a customer experience to "make the brand’s service as unique as its advertising" following a process handled by AAR.

VCCP’s role as Comparethemarket’s ad agency is unaffected by the pitch. LBi previously worked with the brand but is no longer on its roster.

Benjamin Braun, the customer experience associate director at Comparethemarket, said he was impressed by Albion’s "energy and experience working with entrepreneurial start-ups" and that the agency was "positively disruptive" during the pitch.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published