Comparethemarket concludes meerkat trilogy

The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.

The 60-second ad is titled 'Streets of Ambitiousness'  and follows the 'Journey of Courageousness' and 'Battle of Fearlessness' ads, which aired earlier this year.

The ads, created by VCCP, document the humble origins of Aleksandr’s family and successful meerkat comparison business.

Set in Russia, the third ad stars a wealth of new characters, as well as Aleksandr’s regular companion, IT expert Sergei.

Aleskandr and Sergei will recreate Papa Anton Orlov's first adventures in 19th Century Moscow, from offering painted portraits of meerkats in a market, to the opening of his first store, comparethemeerkat.shop.

Aleksandr Orlov has become a popular mascot since he was launched by comparethemarket.com in January 2009, attracting more than 750,000 Facebook fans and 30,000 followers on Twitter.

Mark Vile, Comparethemarket.com's marketing director, said: "This latest advert is the most exciting in the trilogy, with a host of new characters being introduced. If fans were wondering how Aleksandr came to be the face of comparethemeerkat.com, the new ad will answer all their questions."

The comparison site is currently reviewing its £14 million UK media account, held by ZenithOptimedia, and looking for a digital agency to build its online marketing activity.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).