Comparethemarket hires iCrossing for SEO, the price comparison website, has hired iCrossing to its natural search account, previously handled by Steak.

Comparethemarket: appoints iCrossing
Comparethemarket: appoints iCrossing

The agency was appointed to the business after a competitive pitch and has been given a brief to integrate the brand’s SEO activity with its wider marketing communications strategy.’s relationships with VCCP, its ad agency, and ZenithOptimedia, its media agency, are not affected by this appointment.

Mark Vile, the marketing director at, said iCrossing’s "wealth of experience in search and expertise in digital marketing" would help to "further strengthen [its] position and drive growth for [the] brand in a competitive market".

The digital marketing agency is owned by Hearst Corporation. Its client's include the Coca-Cola Company, LG Electronics, The Lego Group, Heathrow and M&S Bank.

Mark Iremonger, the chief strategy officer, iCrossing UK, said: " is a much loved leader in one of the most competitive search categories in the UK. 

"There has never been a time when there is a greater need for the UK public to save money on a range of products, so we are delighted to help Comparethemarket succeed while at the same time making it easy for people to save money."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published