Comparethemarket signs £30m deal to sponsor Corrie

Be the first to comment
Comparethemarket: replaces Harveys as Coronation Street sponsor
Comparethemarket: replaces Harveys as Coronation Street sponsor has signed a £30 million three-year deal, the biggest of its kind in the UK TV industry, to sponsor ITV's long-running Manchester-based soap Coronation Street.

The partnership, which was negotiated by ZenithOptimedia's sponsorship and content division, Newcast, will include broadcast, online, mobile and licensing elements. The idents will be made by's agency VCCP. will replace the current sponsor, Harveys, the furniture store, in late November.

Industry estimates suggest the new deal is worth around £10 million a year for three years.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published