Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows users to enter details of their X-Wing, Millennium Falcon or Imperial class Star Destroyer.

Comparethemarket: insure your X-Wing on the new Galactic site
Comparethemarket: insure your X-Wing on the new Galactic site

The Galactic Insurance platform is heavily branded with Star Wars imagery and iconography, with an interface that allows consumers (humanoid or alien) to enter numerous vehicular options.

Questions range from "Is your vehicle fitted with a cloaking device?" and "What do you use your Star Wars vehicle for?" The latter features an option menu that includes a clickable stormtrooper icon for "Merciless crushing of the Resistance"; while answers to "Where do you keep your vehicle at night include "On the street" and "In a Star Destroyer".

Comparethemarket and VCCP’s creation is fun and on-brand; and its humour elevates it to one of the best (and congruous) tie-ups with the the release of ‘Star Wars: The Force Awakens’ that we’ve seen.

The Force is definitely strong with this one.

Brand: Comparethemarket

Agency: VCCP

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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