'jacuzzi' by VCCP

Aleksandr the Meerkat is back and informing consumers of how he unwinds after all the stress of people confusing the car insurance site,, with his meerkat comparison site of a similar name.

Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign’s star has over 600,000 friends.