Comparethemarket.com 'jacuzzi' by VCCP

Aleksandr the Meerkat is back and informing consumers of how he unwinds after all the stress of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a similar name.

Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign’s star has over 600,000 friends.