Comparethemarket.com launches baby toy

Comparethemarket.com has released a TV ad announcing that the new meerkat character, Baby Oleg, has his own toy.

The latest TV spot, created by VCCP, features Baby Oleg, who was introduced in a Christmas day ad that showed him being abandoned on the doorstep of Comparethemeerkat.com founder Aleksandr Orlov’s mansion.

In the new spot, which first airs today, Oleg is seen being tucked into bed by Orlov and his assistant Sergei, who have adopted the infant meerkat.

Throughout the ad, Orlov explains that customers can adopt a Baby Oleg toy by purchasing their insurance, or switching energy provider, through Comparethemarket.com.

At the end of the spot, Oleg burps, causing Orlov to remark that: "He definitely take after you, Sergei".

The ad was created by VCCP’s Steve Misir and Javier Romartinez, and directed by Dave Scanlon through Passion Pictures. ZenithOptimedia handed the media planning and buying.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).