plans soap-style Christmas Day exit is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV. readies Christmas TV campaign readies Christmas TV campaign

The ad, created by VCCP, will feature one of the meerkats leaving the ad series during a special ad to air during Coronation Street and Downton Abbey. The media planning and buying was by MEC.

The character to leave will not be revealed until the ad airs, in the style of soaps’ dramatic Christmas Day episodes.

Kieran Roberts, the executive producer of Coronation Street, said: "Christmas is often a time when big story-lines climax and characters can face a dramatic exit.

"On Coronation Street we've said farewell to iconic characters such as Hilda Ogden and Karen McDonald in our Christmas episodes and we're planning another heartbreaking farewell this year.

"Meanwhile the departure of an unlikely character this Christmas – one of the meerkats – is also likely to grip the nation. With such affection for the meerkats, this story has all the makings of a classic Christmas Day exit."

Until the ad is showed on TV is going to keep fans guessing about who is going to be on the show. Will Aleksandr retire? Does Maiya go back to being a spy? Does Sergei quit to become an astronaut? has sponsored Coronation Street since 2011.

Last year its Christmas Day ad welcomed a baby.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published